Content Science
AI-Powered Content Effectiveness on the Poetry Platform
In partnership with Colleen Jones and Content Science
The Content Effectiveness Challenge
Organizations create more content than ever, but struggle to measure what actually works.
Content Chaos
Thousands of assets with no unified measurement framework
Gut-Feel Decisions
Creative choices based on intuition, not data-driven insights
ROI Uncertainty
No clear link between content investment and business outcomes
The Solution: Content Science on Poetry
A unified Styx workflow that brings scientific rigor to content effectiveness measurement.
Measure
Score every content asset across 6 proven dimensions of effectiveness
Automate
AI-powered analysis integrated into your existing workflows
Optimize
Actionable recommendations that improve content performance
Powered by Industry-Leading Methodology
Author of The Content Advantage and pioneer of content effectiveness measurement. The ContentWRX methodology is based on years of research validating what makes content work.
The 6 Dimensions of Content Effectiveness
Each dimension has documented, research-backed impact on goal completion.
Discovery
How easily audiences find content
Accuracy
Factual correctness and currency
Relevance
Alignment with audience needs
Usefulness
Practical task completion value
Polish
Professional presentation quality
Influence
Persuasive capacity
Discovery
Can audiences find your content?
Ease of finding content through search, navigation, and tagging. Content that can't be found can't work.
- Search impressions and click-through rates
- Navigation path analysis
- Time-to-content metrics
- Internal search performance
Content that is difficult to discover undermines perceived accuracy, relevance, and usefulness. Even the best content fails if audiences can't find it.
Accuracy
Is your content correct and current?
Factual correctness, currency, and functioning instructions. Outdated or incorrect content destroys trust.
- Fact-check scores
- Content freshness (last updated)
- Broken link detection
- Instruction validation
Users who trust content accuracy are 5x more likely to complete their goals compared to those who doubt the content's correctness.
Relevance
Does it match what audiences need?
Alignment with audience needs at the appropriate moment in their journey. Right content, right time, right person.
- Audience surveys and feedback
- Persona matching scores
- Journey stage alignment
- Contextual appropriateness
Users who find content relevant are up to 8x more likely to accomplish their goals. Irrelevant content is the #1 reason users abandon.
Usefulness
Can audiences accomplish their tasks?
Practical functionality for task completion. Content must enable action, not just inform.
- Task completion rates
- Bounce rate analysis
- Dwell time metrics
- Conversion funnel performance
Usefulness achieves its highest effectiveness when paired with high relevance scores. The combination creates a multiplier effect on content performance.
Polish
Does it look professional?
Professional presentation including design, formatting, and tone. First impressions matter.
- Style guide compliance
- Design quality reviews
- Accessibility scores
- Readability metrics
Polish signals credibility to audiences. Typos, poor layout, and unprofessional design undermine even the most accurate, relevant, and useful content.
Influence
Does it drive action?
Persuasive capacity through ethos (credibility), logos (logic), and pathos (emotion). The ultimate measure of content impact.
- Conversion rates
- Engagement metrics
- Share and amplification
- Sentiment analysis
Influence drives action through identification and framing. It's the dimension that turns passive readers into active participants and customers.
The WRX Score
A composite 0-100 score combining all six dimensions into one actionable metric.
Immediate remediation needed
Identify weak dimensions
Monitor and iterate
Voice of Customer (60%)
User perception surveys across all 6 dimensions. Direct feedback on how audiences experience your content.
Analytics Data (40%)
Behavioral signals including engagement, dwell time, and conversions. What users actually do, not just say.
Application: Agency Deliverables
Turn content audits into premium client services with WRX-powered insights.
Content Audit BPMN Workflow
Systematic, repeatable audit process with AI-powered analysis at every step.
- Automated content inventory
- Dimension scoring engine
- Gap identification
- Priority recommendations
Client-Facing WRX Reports
Beautiful, branded reports that communicate content health and opportunities.
- Executive summary dashboards
- Dimension drill-down views
- Trend analysis over time
- Actionable recommendation cards
Application: Platform Feature
Real-time content effectiveness scoring embedded in every workflow.
Real-Time Scoring
WRX scores calculated during the Content Creation workflow, before publish.
- Live dimension feedback
- Pre-publish quality gates
- Improvement suggestions
- Score tracking over revisions
Dimension Dashboard
Portfolio-level visibility into content health across all 6 dimensions.
- Portfolio WRX scores
- Weakest dimension alerts
- Historical tracking
- Content lifecycle insights
Application: Competitive Analysis
Score competitor content to identify gaps and opportunities in the market.
Competitor Content Ingestion
Systematically crawl and analyze competitor content across channels.
- Website content extraction
- Social content monitoring
- Thought leadership tracking
- Campaign content analysis
Competitive Benchmarking
Compare your WRX scores against competitors dimension-by-dimension.
- Head-to-head scoring
- Gap identification by dimension
- Market positioning insights
- Opportunity prioritization
Architecture: Content Science on Poetry
Implementation: Dimension Mapping
Each dimension is powered by specialized workers and CortexOne functions.
| Dimension | Worker/Function | Measurement Method |
|---|---|---|
| Discovery | analytics-connector.worker.ts | Search impressions, navigation paths, time-to-content |
| Accuracy | semantic-enricher.worker.ts | Last-updated checks, link validation, fact-check integration |
| Relevance | entity-extractor.worker.ts | Persona matching, journey stage classification |
| Usefulness | performance-collector.worker.ts | Task completion, conversion funnel analysis |
| Polish | brand-voice-scorer (CortexOne) | Style guide compliance, readability scores |
| Influence | brand-voice-scorer (CortexOne) | Ethos/logos/pathos analysis, CTA effectiveness |
Workflow: Content Enrichment Process
BPMN orchestration automates the Content Science pipeline.
Example: Content Audit Results
A sample audit showing how WRX scoring reveals content improvement opportunities.
Before Audit
WRX Score
Weak dimensions:
- Discovery: 32
- Accuracy: 41
- Relevance: 55
Recommendations
- Improve SEO metadata
- Update outdated content
- Add persona-targeted CTAs
- Fix broken internal links
- Enhance navigation paths
After Implementation
WRX Score
Improvements:
- Discovery: 72 (+40)
- Accuracy: 85 (+44)
- Relevance: 81 (+26)
Business Value: Content ROI
Transform content from cost center to measurable business driver.
ROI Attribution
Track which content drives business outcomes and optimize investment accordingly.
Learning Loop
Continuously improve recommendations through AI-powered pattern recognition.
Strategic Focus
Shift from content volume to content effectiveness as the primary metric.
Cross-Solution Integration
WRX scoring enriches every workflow that touches content across the platform.
📱 Social Media
Score content before/after publish. "Why did this underperform?" → dimension breakdown.
💰 Paid Media
Score creatives, predict A/B winners. MMM Allocator factors WRX into budget decisions.
✍️ Content Creation
Live scoring during drafting. Auto-block content below WRX 75 threshold.
🎧 Customer Service
Score knowledge base on Accuracy + Usefulness. Prove support ticket deflection ROI.
📊 KEO / Reporting
WRX attribution to revenue. "High-WRX content drove 3.2x more conversions."
🚨 Crisis Management
Score crisis responses on Influence dimension. WRX-scored playbook templates.
The Flywheel Effect
Content Science creates compounding value over time.
Value Creation by Stakeholder
Content Science delivers measurable value across the ecosystem.
For Agencies
- New Revenue: $15-50K content audit engagements
- Differentiation: AI-powered effectiveness scoring
- Client Retention: Ongoing WRX monitoring
- Proof of Value: Quantifiable improvements
For Enterprises
- Quality Consistency: All content meets threshold
- Resource Optimization: Focus on weak dimensions
- Team Alignment: Common quality language
- Predictive Performance: Know what works first
For the Platform
- Horizontal Stickiness: WRX data compounds
- Network Effects: Cross-client patterns
- Premium Positioning: Intelligence, not just workflows
- Partnership Leverage: Content Science brand
Ready to Transform Your Content Strategy?
Partner with us to bring Content Science to your organization.
Discovery Session
Understand your content challenges and measurement goals.
Pilot Audit
Score a sample of your content across all 6 dimensions.
Full Implementation
Deploy Content Science across your content operations.
Rival.io • Powered by Poetry Platform • ContentWRX by Content Science