Traditional Agency

Nova Suite

50+ SubAgents

Claude-powered automation

59 BPMN Processes

Visual process orchestration

8 Signal Categories

Unified signal taxonomy

5 Ad Platforms

Meta, Google, TikTok, LinkedIn, X

Workflow Steps

Daily Optimization Agent

• Predictive analytics for ROAS trends
• Budget allocation recommendations
• Creative fatigue detection

Compliance Checker Agent

• Privacy signal validation
• CAPI compliance verification
• Policy guardrail enforcement

• • Visual drag-and-drop BPMN 2.0 editor
• • Rival Activity type with function selector
• • Auto-maps to Camunda external tasks
• • CI/CD deployment to process engine

• • Dynamic fetch from CortexOne API
• • 8 categories: NLP, Analytics, Marketing...
• • Unit pricing per execution ($0.01+)
• • Search, filter, and browse functions

• Descope auth: Social (Google/Microsoft/Apple) → Magic Link → Enterprise SSO
• AI Cmd+K chat assistant with Neo4j Knowledge Base
• Poetry Voice Agent with LiveKit + Beyond Presence avatar
• Enterprise DoA approval workflows with BPMN
• Role-based access control with OPA policies

Descope Identity Platform

Social OAuth + Magic Link + Enterprise SSO (7.5K MAU free)

Priority Levels

Categories

• ✓ Required field indicators
• ✓ Real-time validation
• ✓ Custom date range picker
• ✓ Error scroll-to-first

• ✓ Searchable client dropdown
• ✓ Tier + vertical display
• ✓ Industry benchmarks
• ✓ Live KB integration

• ✓ Route-level guards
• ✓ Persona-based access
• ✓ Graceful redirects
• ✓ Loading state UX

AI Stack

Key Differentiators

• No OpenAI dependency for LLM inference
• Local model = data stays on-premise
• Tool calling for campaign insights
• Seamless mode switching during session
• WCAG 2.1 AA compliant interface

Delegation of Authority (DoA)

• Threshold-based approval routing
• Visual approval chain progress
• Multi-level escalation with timeouts
• Full audit trail integration

Closed-Loop Feedback

• AI sentiment analysis via CortexOne
• Priority-based BPMN routing
• Email + in-app notifications
• Operations dashboard for staff

Context-Aware Queries

Individual User Context

• Decision audit trail
• Data minimization
• Human oversight gates

• Risk register updated
• Security review integration
• PII detection & masking
• Incident response ready

• Metrics collected
• Drift detection alerts
• SLA compliance ≥99%
• Continuous improvement

• Bias detection metrics
• Fairness validation
• LLM-as-Judge evaluation
• Quarterly reviews

• • Access Logs
• • Backup Verification
• • Security Scans
• • Policy Documents
• • Attestations

• • compliance-monitoring.bpmn
• • Gap Detection Loop
• • Score Calculation
• • Alert Triggers
• • Dashboard Updates

• • CRUD Operations
• • File Upload (S3/GCS)
• • Validation Rules
• • Audit Trail
• • API + GraphQL

• • Compliance Scores
• • Gap Reports
• • Email/Slack Alerts
• • Real-time Dashboard
• • Audit Reports

• ✓ Evidence Submission UI
• ✓ Compliance Score Display
• ✓ Gap Remediation Actions
• ✓ Framework Progress Tracking
• ✓ Control Status Overview

• ✓ Evidence Review & Verification
• ✓ Complete Audit Trail
• ✓ Report Generation (PDF)
• ✓ Framework-Specific Views
• ✓ Compliance Dashboard

Missing & stale evidence

Framework & overall

Email & Slack

Real-time metrics

Complete trail

Content scanning

Policy checks

External services

Service checks

Automated gathering

🛡️ SOC 2 Trust Service Criteria

🤖 Rival AI Governance (30-40 Controls)

🛡️ 7-Layer Zero-Trust Defense

🔍 CI/CD Security Pipeline

🔒 Zero-Trust Infrastructure

HTTP Security Headers

15 Custom Semgrep Rules

🌐 Network Isolation

👤 Identity & Access

🔑 Access Control

🚫 External Traffic

☁️ Cloudflare Zero-Trust

🔒 GKE Internal

🏢 Tenant Strategy

📊 Data Volumes

🎰 Gaming Compliance

State rules • Responsible gaming • GeoComply • HITL reviews

🎓 Education Compliance

50+ institutions • Gainful employment • Lead gen consent

• 🎯 Media Mix Allocation
• 📈 Performance Forecasting
• 👥 Audience Identification
• 📋 Campaign Framework
• ✏️ Creative Brief

• Campaign Eligibility
• Budget Guardrails
• Forecast Quality
• Audience Privacy
• Naming Convention
• Delegation of Authority

• 📊 Review Mix Allocation
• 📉 Review Forecast
• 🎯 Review Audiences
• 🏗️ Review Framework
• ✅ Final Review

Success Path

All platforms verified -> Status: ACTIVE -> Notify stakeholders

Rollback Path

Verification fails -> Pause all platforms -> Log details -> Notify team

Daily Optimization

Weekly Reallocation

Pause Campaign

Resume Campaign

Close Campaign

Emergency Stop

• Source Connector
• Data Ingestion
• Standardization

• Query Translation
• Data Analysis
• Reasoning & Insights

• Summarization
• Visualization
• Report Generation

• poetry-media-mix
• poetry-forecasting
• poetry-audience
• poetry-framework

• poetry-platform-deploy
• poetry-tracking-setup
• poetry-verification

• poetry-daily-optimize
• poetry-weekly-reallocate
• poetry-cortexone-bridge

• poetry-pause-platforms
• poetry-resume-platforms
• poetry-emergency-stop

• reporting-data-source-connector
• reporting-data-ingestion
• reporting-data-standardization
• reporting-reasoning-insights
• reporting-summarization
• reporting-visualization
• google-sheets/slides/pdf-output
• report-distribution

• notification-slack
• notification-email
• notification-webhook

Hit Policy: COLLECT (SUM)

Hit Policy: FIRST

Hit Policy: FIRST

Hit Policy: COLLECT

Hit Policy: FIRST

Hit Policy: FIRST

• FDA/OPDP compliance
• Fair balance requirements
• ISI/PI disclosure rules
• MLR approval workflow

pharma-fda-opdp-compliance.dmn

• FINRA 2210 compliance
• APR disclosure validation
• UDAAP screening
• Performance claims review

finra-2210.dmn

• CMS marketing guidelines
• Star rating display rules
• AEP/OEP timing validation
• Medicare compliance

cms-marketing-guidelines.dmn

• DoD contract compliance
• ITAR/EAR screening
• CUI detection
• Cleared recruiting rules

dod-contract-compliance.dmn

• State ABC rules
• TTB COLA claims
• Age verification gates
• Cannabis state compliance

state-abc-rules.dmn

• AI Act transparency
• Algorithmic bias detection
• Fair housing compliance
• EEOC targeting rules

ai-act-transparency.dmn

What is ITAR/EAR?

ITAR (International Traffic in Arms Regulations) - Controls export of defense articles on the USML. EAR (Export Administration Regulations) - Controls dual-use items on the CCL. Putting controlled data in a public ad = illegal export to the world.

Redact & Resubmit Pattern

Reviewers can choose REDACT instead of REJECT. Process ends, user removes controlled content, then starts a new process instance. Each submission is a separate audit record for DCSA compliance.

Rival Functions API

poetry-media-mix → mmm-allocator (real API)

poetry-forecasting → predictive-engine (real API)

Demo Mode Fallback

poetry-audience, poetry-framework, poetry-creative-brief

Generate mock DecisionProposal when API unavailable

📊 DMN (Camunda)

🔐 Rego (OPA)

👔 Approval Hierarchy

🔐 OPA WASM Architecture

Threshold Routing

Auto-route to correct approver based on spend amount

Vacation Delegation

Temporary authority transfer with expiration

SOX Audit Trail

Complete decision log for compliance

Tenant Isolation

Customer-specific policies via Rego

n8n Why n8n?

• ✓ 400+ integrations out of the box
• ✓ Visual workflow editing for non-devs
• ✓ Self-hosted for data sovereignty
• ✓ Scale-to-zero on Knative

⚡ Camunda + n8n Integration

👥 Client Portal

⚙️ Operations Portal

🔍 Auditor Portal

🔬 Causal AI Layer

Proving causation, not just correlation

• ✓ DoWhy/EconML integration
• ✓ Lift validation on MMM
• ✓ "Validated ROI" badge

🧠 Temporal Memory

Zep/Graphiti bitemporal pattern

• ✓ Event + ingestion time
• ✓ Semantic entity subgraph
• ✓ Community clustering

🌐 Cross-Client Learning

Network effect moat

• ✓ Privacy-safe aggregation
• ✓ Vertical pattern libraries
• ✓ k-anonymity (min 5 clients)

Tier 1: Built (USE NOW)

• ✓ Meta Ads (9 workers)
• ✓ Google Ads (8 workers)
• ✓ LinkedIn ingestion

Tier 2: n8n (QUICK WIN)

• ✓ GA4 signal ingest
• ✓ News/RSS monitor
• ✓ Slack alerting

Tier 3: Custom Workers

• ▢ Meta Ad Library
• ▢ Pathmatics/Vivvix
• ▢ Brandwatch

🔬 Causal Validator Function

🚨 Anomaly Detector Function

Signal Aggregation Workflow

Daily 6AM trigger → Parallel n8n collection (GA4, News, Media, Competitive) → Anomaly detection → Slack alerts

Anomaly Response Workflow

Severity routing (Critical: 1h, High: 4h SLA) → Causal analysis → Human-in-loop investigation → Resolution

🎬 Pharma CTV Fatigue Pattern

🎮 Gaming Channel Synergy Pattern

🔒 Privacy Guarantees

• ✓ k-anonymity (min 5 clients)
• ✓ No client-level data exposed
• ✓ Aggregate-only patterns
• ✓ Differential privacy layer

Pattern Types

Business Situation

Industry, Competition, Economics

Segmentation & Insights

Brand Audit, Customer Insight

Big Idea

Creative Brief, Program Design

Program Design

Media Mix, Forecasting, Launch

Continuous Improvement

Daily Optimization, Weekly Review

📊 Industry Analysis Agent

• Market size & growth trends
• Category dynamics & seasonality
• Regulatory environment scan
• Emerging opportunity identification

🎯 Competitive Monitor Agent

• Share of voice analysis
• Competitor spend estimates
• Messaging theme extraction
• Competitive gap identification

💰 Economic Context Agent

• Macro-economic indicators
• Consumer confidence signals
• Profitability lever analysis
• Environmental factors (weather, events)

👥 Strategic Segmentation

• Customer segmentation analysis
• Sub-segment identification
• Revenue potential scoring
• Prioritization recommendations

🏷️ Brand Audit Agent

• Brand health metrics analysis
• Perception mapping vs competitors
• Positioning gap identification
• Voice & tone consistency audit

🔍 Insight Generator Agent

• Behavioral pattern discovery
• Jobs-to-be-done mapping
• Causal validation (DoWhy/EconML)
• Cross-client pattern matching

🎯 Behavior Change Objectives

• SMART objective generation
• Business goal alignment
• KPI definition & benchmarks
• Measurement framework design

⚙️ Marketing Enablement Assessment

• Tech stack readiness audit
• Data availability assessment
• Creative capability evaluation
• Org readiness scoring

💡 Big Idea Generation

• 3-5 creative concepts
• Cross-client pattern matching
• Vertical-specific inspiration

📋 Program Design

• Channel allocation strategy
• Budget phasing recommendations
• Milestone planning

📈 Impact Forecasting

• Revenue projections
• KPI targets with confidence
• Scenario modeling

⚖️ Prioritization Engine

• Impact × Feasibility scoring
• Strategic fit alignment
• Resource requirement analysis

✏️ Creative Brief Generator

• Detailed agency brief
• Brand voice guidelines
• Reference examples

👤 CMO Approval Gate

• Human-in-the-loop review
• Strategic alignment check
• Budget approval workflow

Layer 1: Causal AI

The "Why" - Validates causation, not just correlation

Layer 2: Temporal Knowledge

The "What" - Bitemporal memory for complete history

Layer 3: Cross-Client Learning

The "How" - Privacy-safe aggregate patterns

📊 Client Business

• Revenue & sales data
• Customer lifecycle
• Inventory signals
• Pricing changes

📈 Media Performance

• Paid media metrics
• Creative performance
• Channel efficiency
• ROAS trends

🌐 Owned Channels

• Web analytics (GA4)
• Email/SMS metrics
• App engagement
• SEO performance

👥 Consumer Signals

• Intent signals
• Sentiment analysis
• Behavior patterns
• Journey mapping

🎯 Competitive Intel

• Spend estimates
• Share of voice
• Creative monitoring
• Messaging themes

💰 Market & Economic

• Macro indicators
• Category trends
• Pricing dynamics
• Supply chain

🌍 Cultural & Social

• Trending topics
• Platform changes
• Cultural moments
• Viral content

🌦️ Environmental

• Weather patterns
• Seasonal factors
• Local events
• Holiday calendars

Q1 2026

Phase 1 Beta

Business Situation

Q2 2026

Phases 2-3 Beta

Insights + Big Idea

Q4 2026

Full MOP GA

All 5 Phases Live

GraphRAG Alone Falls Short

• ✗ Facts without agency voice
• ✗ Generic marketing language
• ✗ Can't generate creative copy
• ✗ No tacit reasoning patterns

Poetry-LM Delivers

• ✓ Client reports in agency voice
• ✓ Brand-authentic ad copy
• ✓ Expert anomaly explanations
• ✓ Senior analyst reasoning

Report Narratives

Agency writing style

Ad Copy

Brand voice generation

Anomaly Insights

Expert explanations

Media Planning

Senior analyst reasoning

BPMN Orchestration (Governance, Human Tasks) Click to view process →

CortexOne Functions (Compute, ML)

GPU Training Compute (CortexOne Intelligent Routing)

Orchestration + Control

BPMN for governance. CortexOne for intelligent compute. Human-in-loop where it matters.

Heterogeneous Compute

Functions run on optimal hardware - CPU, GPU, FPGA, or ASIC. Not locked to any cloud.

Intelligent Routing

Workloads matched to best execution venue. GPU completes in 1/10th CPU time.

API-First Flexibility

Invoke CortexOne functions directly. No infrastructure awareness required.

Enterprise Control

Processor-level encryption. Deploy on-premise, cloud, or managed.

Proven Efficiency

90%+ cost/time reduction proven. 65x efficiency gains (STORM).

• • 5 execution phases
• • 2 human review gates
• • 6-hour SLA timer

• • data-prep, evaluator
• • training-orchestrator
• • deployer (canary)

• • GPU training job manifest
• • QLoRA training script
• • Checkpoint handling

Poetry-LM

Marketing Voice

• • Client report narratives
• • Ad copy generation
• • Media plan reasoning

Spectre

Brand Reputation

• • Sentiment analysis
• • Crisis detection
• • Brand monitoring

Compass

Investment Analysis

• • Due diligence reports
• • Market analysis
• • Risk assessment

Year 1: We learn your business. Year 2: The system knows patterns you haven't discovered. Year 3: Insights compound faster than any competitor.

🔑 The secret: Every insight is connected to every other insight. Patterns emerge that no human could spot alone.

Our Measurement Approach

📊 CFO-Ready Metrics

Discovery Call

30-minute conversation to understand your challenges and goals

Pilot Program

90-day engagement on a focused initiative to prove value

Scale Partnership

Expand across channels and watch intelligence compound

Intelligence that compounds, not resets

ROI your CFO can measure

Prove value in 90 days

System Architecture

Feature Modules (Per Platform)

API Modules (NestJS)

Dashboard Features

Key Capabilities

Approval List

Offline Queue

Alert Categories

Alert Detail View

Authentication

Token Storage

Device Integrity

iOS & Android Widgets

Push Notification Types

// TenantThemeManager.kt
object TenantThemeManager {
    val theme = mutableStateOf(
        TenantTheme.Default
    )

    fun loadTheme(config, ctx) {
        theme.value = TenantTheme
            .fromBranding(config.branding)
        // Cache to SharedPreferences
        cacheTheme(ctx, theme.value)
    }
}

// RivalApiClient.kt
private val authInterceptor =
  Interceptor { chain ->
    val builder = chain.request()
        .newBuilder()

    getAuthToken()?.let {
        builder.addHeader(
            "Authorization",
            "Bearer $it"
        )
    }
    getTenantId()?.let {
        builder.addHeader(
            "X-Tenant-ID", it
        )
    }

    chain.proceed(builder.build())
}